TLC Cleaners
Digital Marketing & Lead Generation
A hands-on project involving content creation, Meta advertising and customer enquiry management for a local cleaning business specialising in upholstery, carpet and interior cleaning services.
Sep 2025 – December 2025
Cleaning Services
Social Media Marketing
The Business challange
Building a Stronger Online Presence
TLC Cleaners needed a more consistent online presence, clearer promotion of their services and a reliable way to generate customer enquiries through digital channels.
Reach more potential customers in the local area.
Attract consistent and quality customer enquiries.
Clearly communicate services and value online.
MY ROLE AND CONTRIBUTION
What I Worked On
I was responsible for planning and creating content, setting up and managing Meta advertising campaigns, and supporting the customer-enquiry process to help turn interest into potential bookings.
CONTENT AND CREATIVE WORK
Social Media Content &
Promotional Designs
I created eye-catching and informative designs to promote TLC’s services across Facebook and Instagram. The content focused on key services, special offers and clear calls to action to drive enquiries.
Testimonial
Evidence
Promotional
Educational
PAID ADVERTISING CAMPAIGNS
Meta Ad Campaigns
I set up and managed targeted Meta advertising campaigns to promote TLC’s key services. These campaigns focused on driving messages and enquiries at a cost-effective rate.
THE ENQUIRY-TO-BOOKING PROCESS
From Ad to Enquiry to Booking
I helped reinforce a clear and simple process to handle incoming enquiries, ensuring potential customers received the right information and move smoothly towards making a booking.
Customer sees promotion on Facebook/ Instagram
Customer sends a message enquiring about the service.
Customer shares item, size/quantity and service area.
We provide a quote based on the information received.
Customer confirms booking details and we follow up.
Key Campaign Results
These are account-level figures from Meta Ads Manager for the period September 2025 – December 2025, along with selected campaign examples. They show the reach, engagement and enquiries generated through paid advertising.
WHAT I LEARNED
Key Learnings and Next Steps
This project gave me practical experience in creating content, managing paid campaigns and working with real customer enquiries. I learned the importance of consistent content, clear offers and timely follow-up with enquiries.
RELEVANCE TO AN EMPLOYER
How This Experience Adds Value
This project demonstrates my ability to plan and execute digital marketing campaigns, create effective content, analyse performance and support the customer journey from initial enquiry to potential booking. These skills can contribute directly to a marketing team or business looking to grow its online presence and generate more customer enquiries.